And the American Package Design Award Goes to… Vectorworks 2016!

And the American Package Design Award Goes to… Vectorworks 2016!

Feb 17, 2016  | Software 

And the American Package Design Award Goes to… Vectorworks 2016!
(Photo by: Vectorworks)

After a company rebrand and the historic launch of Vectorworks 2016 design software with more than 100 updates this past September, it’s hard to envision that Vectorworks 2016 could get any better.

Alas it has – winning an American Package Design Award from Graphic Design USA (GDUSA) in the Electronics and Computers category this week!

For more than 50 years, GDUSA has sponsored competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards is the fastest growing, with the program receiving 2,000 entries for the first time in its history during the 2016 submission period. The competition celebrates well-designed graphics, of course, but also the power of design to advance a brand and forge an emotional connection with the buyer at the moment of truth.

“While we are constantly inspired and motivated by our users’ innovative designs, it’s tremendous for our team to receive recognition in the design space, too,” said Vectorworks CMO Stewart Rom.

Conceptually, the box design was born out of marrying a consistency for our new brand with a pop of color that captured the vibrancy and energy of technology. Thus, a black and white logo for the rebrand provided a timeless feel while the bold, blood orange color offered an eye-catching, complementing color. The overall box image was also designed to be representative of our industry and 3D modeling.

Stay tuned for Vectorworks 2016 appearances on GDUSA’s website, as well as in upcoming digital and print issues of their magazine in April.

Via Vectorworks
Image,video ©: Vectorworks